Assisted Sales & Product Demonstration

This service is especially valuable for products that benefit from hands-on explanation, live demonstration, guided tasting or comparison selling. When a shopper can see, touch, taste or understand a product properly, conversion rates improve significantly. That is the core commercial case for assisted sales and product demonstrations — and it is why so many leading brands invest in this form of execution.

The quality of the representative matters enormously. LEX invests heavily in finding the right people, training them properly and managing them throughout the program.

What we manage

• Live product demonstrations in-store
• Assisted sales and guided purchase conversations
• Customer education and product storytelling
• Brand representation aligned to your tone and standards
• Retailer relationship management and staff liaison
• Roster planning and shift management
• Staff briefing, training and ongoing development
• Sales capture and customer feedback collection
• National program management across key account stores
• Performance reporting and insights

Categories we specialise in

Assisted sales and product demonstrations work particularly well for products that benefit from explanation, comparison or hands-on experience before purchase — including consumer electronics, smart home devices, appliances, kitchen and cooking, coffee, health and beauty, liquor, grocery and premium retail categories.

Different categories demand different capabilities. A demonstrator for a premium appliance needs different skills to a liquor representative or a personal care specialist. We recruit and train for the category — not just the role.

The conversion opportunity

Most purchase decisions in retail happen at the shelf, in the moment. A well-trained, well-presented Brand Ambassador who genuinely understands the product and the customer can be the difference between a sale and a missed opportunity. That is the value LEX delivers inside and outside of retail.